When you attend a SHRM State Conference there is always the obligatory Exhibit Hall where the Vendor eagerly await the arrival of the buyers of HR Services and Products. Missouri SHRM is no different than any other state conference with their mix of vendors. They run the gambit from insurance providers to background checking vendors to payroll providers. The one that caught my eye on my first trip through was Orthopedic Associates of St. Louis, MO.
I was curious to know, what were the marketing opportunities, for this clinic, at the Missouri SHRM State Conference. So I introduced myself to Dr. Cynthia Byler, DO, MPH. Dr. Byler is one of the physicians with the clinic. We chatted for a bit and she explained to me why the firm was exhibiting at MOSHRM.
In response to the question why are you here? Dr. Byler said want to help employers accommodate their injured workers get the proper diagnosis, so that Companies can return their workers to the job as quickly as possible. MOSHRM is a way to get in front of the HR folks who are charged with managing and taking care of these injured workers.
Dy Byler’s specialization is Occupational Medicine. I asked her what is different about an Occupational Medicine Physician and any other MD? She said one thing we try to do is address causation. We do our best at trying to get the injured worker back to work as quickly as possible. Dr. Byler says she has gotten to know the jobs of many of her clients. She said she has UPS as a client. To understand exactly what their drivers’ do she has donned a brown uniform and ridden along with them. Dr. Byler says this has helped her build credibility with those employees who know she tries hard to understand exactly what the jobs consist of, and the work that is actually accomplished.
Dr. Byler said part of her mission in attending MOSHRM is to help educate the attendees so they can understand that occupational injuries may be far different than other injuries. She pointed out that Occ Med doctors will try to return injured workers to work as quickly as possible. She said they also aware of medications that employees are taking and how this could affect the workplace. Further, she said Occ Med Doctors understand OSHA recordability of accidents and the importance of timely follow up.
Dr. Byler said that attending the MOSHRM conference also gave her and people from her practice an opportunity to gains some new clients and network with the other vendors who are participating in the event.
However in wrapping up she said their main reason for participating in the event is to educate the attendees to make them smarter thus helping them improve their bottom lines. Dr. Byler said the world has become a specialized place, there is a need for what we do and that’s why we exist.