We have come to the conclusion that yes there is hope for greater social media adoption in HR. From the social media lounge of the TNSHRM14 conference we have seen greater interest, better questions and increased desire to understand social media and how to use it as an HR tool. The attendees are asking more sophisticated questions demonstrating a better understanding or and willingness to explore social media for engagement.
Last year the TNSHRM Social Media Pit crew led 2 concurrent sessions on social media and we only had 6 attendees come to the sessions; 5 in one, and 1 in the other. This year we also led 2 breakout sessions; Social Media, Why Should I Care? and Using Social Media at Work (Engagement) and we had 400% more attendance which were well attended even with increased competition and some negative comments from other sessions. We debunked many of those statements with great presentations and tactical information.
We are proud of our attendees because they asked more questions about specific social platforms and strategies. They are past the whole “how do I tweet?” thing. Now they want to know how do I use Twitter, Facebook, Instagram for engagement. They wanted to know drive the conversation to employees and perspective employees via the various social media networks. They asked questions about the demographics of each network so they can figure the best plan of action for their company.
This is refreshing because the attendees are ready to get social. The old way of doing things is dead. Now HR is ready to become a major player in the social media game. We are finally catching up to the earlier adopters of social and it feels good.
So the take away from this for conference planners is thus. We must continue to include training and education on social media as part of HR conferences. While there is more interest and more activity in social media as an HR tool the training and support must continue. There are still those out there who are fear mongering and wanting to shut down social media“ as an HR tool. Carry on!
Written by Chris Fields and Dave Ryan