Recently on a trip to Florida I was afforded the opportunity to read Social Gravity. The book is an excellent read.   For the purposes of full disclosure, I must admit that I am friends with the authors. I have come to know them through their public speaking engagements, and my involvement with some of the organization that have paid them to speak at events.

From my experience the authors,  Joe Gerstandt and Jason Lauritesen did it differently than most folks out on the speaking circuit. It seems that most authors write a book and then go out on the road to promote their book.  These two guys have worked their way up from the trenches and now are addressing audience of 1000+ people.  Now they have a book under their belt. The book is very representative of the way and the type of subjects that these guys speak about.

The book Social Gravity speaks to the intersection of networking, social media applications and a changing workplace.  Throughout the book, they ask the reader to make lists, action plans or perform evaluations by listing items. It is somewhat reminiscent of a seminar (of one).

In the book they push the reader to identify how they network, as well as how they feel about networking in general. And so after a little bit of introspection, then Jason and Joe unabashedly tell you how it really works.  Next they throw the subject of technology on top of networking.

With your new found knowledge the authors then push you to use you this knowledge as they fully explain what the Six Laws of Social Gravity are and how to use them to your advantage.

I enjoyed the book. I got a lot out of it. And these guys to me,  are like an old favorite band. Whenever they put out a new recording I would purchase it – no questions asked.  Whether in person or in print Joe and Jason have a track record of putting out great material.

I think you should buy and read this book!