Every Human Resource Conference has at least one, if not more Flagship Conference Sponsor.  They are the Company whose name is the biggest on the marquee and on all of the literature.  They are also the Company who has dedicated the most resources (dollars and people) to this event.  This year at TNSHRM13 that organization was Mission Point.

Have you even thought about this — a company has paid a gazillion dollars to bring in an ostentatious booth to a show, have their staff all attired alike, seemingly giving away money, or a close equivalent.  Why in god’s name would they do this?  Do they have so much money they are trying to get rid of it to lower their income tax liability,  is it a cult, or are they just weird?  No;  they do it because you and me, the attendees, at these events are the people they want and need to talk to, in order to grow their business.

And it is my opinion, that every conference you attend you should spend at least 5 to 10 minutes listening to what the flagship sponsor has to say.  After all the money they are spending on the event, just to try to get in front of you help keep your ticket price down.  This is savings for you or your employer or both.  You may think that you are not in a position to buy, use, resell whatever it is that the sponsor is selling, and maybe you aren’t – TODAY.  But, one never knows where the future will take us, and in what capacity we may be operating in at that time. It will also help you be plugged into what is going on in the industry around you.

I once had a friend who sold the services of a freight company.  He was always infuriated by one large local shipper who would never see him.  He would always confide in me and say, “If he won’t see me at least once a year, he is not doing his job right. How does he know I might not be offering up a 90% discount?”  In other words he didn’t think this fellow had a handle on what was going on in his industry.

So now are you feeling guilty because you did not drop by and chat with the good people at Mission Point, and perhaps you don’t know what is going on?  Well brother Dave can help you repent!  I did stop by the booth and chatted briefly with Allison Foulds – Vice President Client Services for Mission Point Health Systems.  Here is what she had to say about being at TNSHRM13.  Check it out, maybe they can help you. If not you can be thankful that they helped support a great event and a bunch of Human Resource professionals.  Thanks Mission Point!