• SHRM 12 in the Rear View Mirror

    The Big  Show for 2012  is over. It is on from Atlanta to Chicago for 2013.  This year SHRM stepped up their social media game. With the addition of The Hive, and the return of an expanded Bloggers Lounge, all of the social media devotees felt that SHRM had moved forward on the SM front. I could not agree more.

    It is my sincere hope that these efforts will result in increased membership, a more engaged membership and a greater and more effective utilization of social mediaas a strategic business tool.  This would provide the SHRM Leadership with the tools that they need to accurately measure the return on their social media on investment. It would also let them clearly see that this is the wave of the future.

    In an effort to make a lot of noise in the HR space Curtis Midkiff assembled a team of 70+  bloggers to assist in covering the event.  I think we did a good job, but could have done a lot better.  SHRM put The Buzz Site together at the suggestion of previous year’s Blog Squads.  Curtis had asked us to please post there first, wanting to drive our collective traffic to the site. It was a good plan that should have been executed better.  The bloggers collectively did not execute this as well as we might have.

    Dice provided us (paid for) an excellent space for us.  The bloggers (myself included) did not always use the “suggested” hashtag when or as often as we should have.  We owe Dice our continuing gratitude and support for their willing support in what probably be called an experiment.  In addition to providing us space, they also had working staff in the room at all times.   Also we owe a big thanks to Sarah Warner White for all of her behind the scenes work on the bloggers lounge.

    There was another aspect of the bloggers lounge I wanted to address. The live video feeds from the floor were spectacular. It allowed folks to blog, tweet, Facebook and Google + while they were multitask or using a plugged-in full size laptop. There were many other aspects of that, that also made covering the sessions easier, but I feel like we lost the “feel” of the conference floor.  Whether it was watching people grimace when the speaker commented, or simply seeing people walking out of sessions in droves.  From the bloggers lounge, we lost that prospective and I am not sure that was a good thing.

    There was a great deal of communication between the bloggers and the vendors (wanting us to schedule time to talk with their CEOs) about their product or service .  I don’t know if I missed some emails or what, but that whole effort seem to leave all parties involved bewildered, frustrated or just plain mad. Hopefully that will go better in Chicago

    Curtis Midkiff working The Hive

    The Hive was a fantastic  effort to engage the general membership in social media by engaging members and answering questions one on one right after a session, while the fires were still burning hot.  There were also a number of group discussion that went on from time to time in The Hive. From my prospective this was hugely successful.  While I only worked 3 hours there, the interactions I had were superb.  At ILSHRM12 we hope to mimic The Hive in a scaled down or modified version. Fortunately Curtis will be there to help us.

    In terms of sessions I only actually attended five. I have stacked up enough HRCI credits to push me through 2013 so I was not really in need of them.  It made attending the conference with no agenda most enjoyable.  I was afforded the opportunity to wonder around, stop and visit or just listen in on a session.  And on a personal level I got to meet and hang with some of the best and the brightest in the space. Just being around them and watching them work, the way the interact with others was enlightening and informative.

    It will be remembered as the SHRM 12 the year the Social Media Experiment went full tilt.

     
  • Looking for me – Better Catch a Buzz

    I apologize, I have not posted in a while here at home.

    Why?  Largely because I am part of a team of 70+ social media enthusiasts who will be helping to cause a BUZZ at the SHRM Annual Conference in Atlanta begining June 24 and running through Wednesday June 27.

    As part of the team, I have been asked to put most of my posts up at the conference site www.buzz.annual.shrm.org.  So if you are into the HR stuff, that I mostly talk about here at the HR Official, you should probably be watching this site for the next 5 days.

    On twitter the most common hashtag for the event is going to be #SHRM12.

    There will no doubt be a ton of content on Google Plus and on Facebook.  If you would like to see my facebook stuff you can find me there at www.facebook.com/davethehrczar .  Send me a note, mention the blog and I’ll friend you.

    Thanks to all of you who look at this occasionally, I really do appreciate you giving what I have to say a look.

     
  • The Buzz Site, SHRM12 and Social Media

    A Happy conference attendee getting her book autographed by Marcus Buckingham - SHRM-2010

    If you follow much at all of what is going on in this space, you certainly know that the SHRM Annual Conference is coming up in Atlanta.  It is at the end of June, start of July – just about the same time every year.  Volumes have been written about the conference, the attendees and so on, so suffice it to say it is a big deal. If you work, live or feed off of the HR space, it is something you should attend routinely; even if you have to pay your own way.

    Again, this year I have been lucky enough to find myself in the ranks of those attending. I am attending as part of a cast of social media bloggers.   In 2010 in San Diego SHRM has an official blog squad of 5. This year it is 75.  Amazing, Simply Amazing.

    Given the count it is obvious that top power players at SHRM have dedicated a lot of resources to social media this year. However, like any other business entity, even the Not for Profits, they are looking for their return on investment.    I am not sure specifically how that will be measured.  In my opinion, while aspects of social media can be monitored and measured – I am unclear on how you accurately measure the true impact?

    I have noticed on a number of television shows now, such as Dancing with the Stars, American’s got Talent and Deadliest Catch the producers are now marrying the tweet stream with the show. I also see Delta Airlines, and their #DeltaAssist program growing. Again I am not sure how what this is generating or how it is being measured, but it is continuing to grow.

    I think this is reflective of the business intrigue surrounding Social Media.  There is so much going with SM it is mind boggling. We have new sites, new tools, court cases, new users, IPOs going on, and just when you think you have a handle on it everything changes.

    Now back to the conference, let’s discuss this year.   I think that SHRM is to be applauded for their efforts and the amount of resources they are dedicating to this year’s event.

    My worst fear is that it has become a case of go big, or go home, with the analogy being this.  If we (SHRM) don’t see some tangible results from this event we will contemplate a “push back” from social media.  I hope my fears are unfounded.  To help ally my fears I implore all of you to share in the conference via social media – even if you aren’t there. Watch the tweet stream, check out the video uploads, watch the Facebook posts, read some of the thousands of blog posts that will be coming out – and lastly share it with a friend or acquaintance who is not yet immersed in Social Media.  In order to get the needed ROI we must continue to grow the base.

    One final note, a specail and unique web site has been launched just for and about the conference. The site is called The Buzz and you can find it here.