Project Social what is it?  Well like most things anymore if I want to know more about it, I Google it.  If you do so you will end up on Ben Eubank’s blog site. While that gives you a brief overview, my view is a little different.  I was one the Project Social particpants of what I termed the Beta-ites.  Laura Schroder and I were paired up by Ben and Victorio.   Slowly we figured out what we needed to do to make Project Social a sucess in our minds. Not long after we included Lyn Hoyt in our escapades – although she came along willingly.

Now Project Social is becoming full on operational. Apparently, you will find this triumverate under collaboration.   Laura and Lyn and I have written a number of posts on the same topic.  Then when we post them, we mention/reference our partners in the post and suggest to our readers that they check out our partners. Quite frankly at the outset it seemed like somewhat of a hair-brained scheme but I was able to sell Laura on it.   Oddly enough it did prove to be at least nominally sucessful.

For much of 2011 Laura and I would Skype on a weekly basis – 6 am on Monday mornings (althogh it was 1 or 2 PM in Germany depending upon day light savings time).  We would chat and concoct a topic to write on.  Often times then I would contact Lyn and include her in the effort.

This worked well to keep us posting.  We were accountable to each other to meet the deadlines and get the work complete. I know at one point Lyn told me that she was posting monthly and we were trying to get her to post weekly, and we did. We pushed her and she liked it.

Another benefit to this collaborative effort was it helped each of us to increase the traffic on our sites.  We began seeing cross-overs readers from one and others followers.  On a few occasions it was significant.  We also increased our Twitter followers and presence on the platform with the interaction with one and other.

Well now my understanding that here on the Project Social Site we are going to be a mini-carnival.  Most carnivals consist of numerous posts ont he same subject matter.  We will continue to do this, I guess until we come up with another scheme.  So look for the the three of us out in the blogospher and here through the Project Social web site.