My kids used to call it creeping.  I don’t know if that is still the case.  But in the social media realm there are those who are lurkers.  This, is in-fact is a bona-fide type of social media user as defined by Klout. I would surmise that often times, these are the folks who are relatively new to the medium, and are just as much content to watch rather than to participate.  You know who you are.

If you are in that realm then this post is directed at you. There is an opportunity for you to bust out of your shell, to come out from behind that avatar and meet a bunch of people; hopefully about 300 to be exact.  I am talking about YOU attending the upcoming TalentNetLive Chicago event that is coming up next month on December 5th in the Chicago area. 

Here is a little background on me.  In March of 2010 I was still dabbling in social media, unsure of its use and potential.  There was an event being held in Chicago in May.  It was called HREvolution and was billed as an “unconference.”   I struggled with this; should I go, or not. I could tell there were going to be a lot of folks I had seen on twitter, on LinkedIn and to some degree on Facebook. They were either attending or speaking at the event.   I thought to myself this might be a very cool event.  I would get to meet some of these folk I admired without having met face to face.  And if memory serves me correct, the event itself only cost $100.   Hell, I would be out more money for a hotel room than the conference.  I did it. I attended. The people were all really nice and friendly – even the FAMOUS ones.  No doubt that was the best $100 I ever spent on myself.

You – the social media lurkers/newbies of 2011 are now being afforded a similar opportunity and I think you should jump on this, sign up now. You will have to spend $5 more than I did for HREvolution 2010 – call it inflation.

Ok so you want to know what is the TalentNetLive – where did it come from – what do they do?  TalentNetLive.com is a web site operated by Craig Fisher.  I wanted to know more too, so I talked with Craig about this and kind of got the back story on how this all came to be.

Back in December of 2008 Craig along with some recruiter friends of his, started up a twitter chat which used the hashtag #TNL.  The chat took place once a month. It grew in popularity with more and more participants.  It grew to the point that people wanted to get together and talk about some of the matters they were tweeting about.  Craig says there was so much interest that Pepsico wanted to sponsor a live event.  An event was conceived and planned. The attendees would consist of a number of regional recruiters (TX & OK mostly).  A live event was held in August of 2009 and it sold out with 185 attendees.

Next year, the folks at Pepsico wanted to do it again. With over 200 attendees the 2010 event was an even bigger success.  The event was back in 2011 for another round.

This in-turn begat a couple more conferences, which are  now called TNL Live Events.  Silk Road worked with Craig and his gang to sponsor another TNL Live event in Austin, TX the day before the opening of South by Southwest in March of 2011.   The folks at RackSpace took notice of this event and sponsored a TNLLive event in San Antonio in July of 2011.

So you see this stuff is for real.  TNL Live is bringing together leaders in recruiting , human resources,  social media, branding and technology and creating a forum for dialogue, interaction and learning.

If you were paying particular attention you may have noticed that the last item in that list was technology. And yes TalentNetLive is going to be rife with technology.  The event itself is being held at a conference partner headquarters.  Job Search Television Network (JSTN) in Aurora is where the event actually takes place.  JSTN is partnering in the event.  While on site you will be able to see the JSTN facilities, see how they work, what they do, and even pursue their services if you are interested.

So to recap, don’t be a lurker, get out of your shell, register for TNLLive Chicago.  There will be a bunch of your friends from Illinois SHRM in attendance, so you will at least know a few of us, while meeting new friends face to face.

I am already registered – I hope to see you there!