The once famous or perhaps infamous media critic Marshall McLuhan espoused many years ago “the medium is the message.” So if he was correct, which Social Media platform you choose must say a lot about someone.

I can think of six or more platforms that I use, regularly.

Twitter|Facebook|FourSquare|LinkedIn|Skype|YouTube|Blogging & other Blog Sites

But I must confess, my real SM home is Twitter. I like twitter the most. I like the lively – yet concise dialogues that are had on twitter. It’s also a little geeky and dare I say I like that too.  I have met some very cool people from twitter.  And lastly I will RT my best tweet of 2010 – Ppl who tweet r fun ppl. I will leave it up to my OD friends to obsess about what twitter being my number one platform means.

I do also spend some time on Facebook, not so much but it is a great place to connect with people.  I used to reserve FB for my “real” friends and family.  But have adopted the William Tincup philosophy, which is, I am who I am on any and all platforms.  Accordingly, I am now FB friends with many of my twitter friends and some of LinkedIn acquaintances too and anyone else most anyone else who wants to connect. My project social partner Laura Schroeder is a Facebooker dirrenet than me.  She has some other ideas on the matter in her post titled Do you Facebook.

This now really brings us to the point where the lines have become very blurry.  I have met many folks via SM and have now become good friends as we say IRL (in real life).  I also have friends of many years who I do not connect with on SM.   I also connect with folks on LinkedIn and then that goes to Facebook and to twitter.  It is becoming a never ending web. Now that’s my web, Lyn over at The HR Bacon Hut has an even more complex web of social application – seriously!

Having recently attended HREvolution I saw just how cool FourSquare is if you’re looking for the party.  People check in and you see where the action is, and who is there.   However the same info from Foursquare is often found bleeding over on or through twitter.

This now brings me to my closing point, about the different platforms.  In my opinion, it is ok to connect one or two mediums occasionally to get a message out, but in general I think it is a bad idea and turns people off – especially if you have 3 or 4 platforms connected. Each of them is different and serves a different audience in a different way.  So don’t connect all of your social media outlets, because it doesn’t make sense to different groups on different platforms.   And if Marshall McLuhan was right – boy will you be sending some major mixed messages!